Online Marketing Foundations

Introduction

2 videos
Video: What is content marketing?
Graded: Online Marketing Foundation – I Chapter Quiz

1. Digital Marketing Strategy

4 videos
Video: The importance of defining three strategies
Video: Building a business strategy
Video: Building a brand strategy
Video: Building a marketing strategy
Graded: Online Marketing Foundation – DMS Chapter Quiz

2. Exploring Digital Marketing

5 videos
Video: Definitions and terminology
Video: Components of digital marketing
Video: The digital marketing landscape
Video: The marketing funnel
Video: The buyer journey
Graded: Online Marketing Foundation – EDM Chapter Quiz

3. Starting with Your Website

7 videos
Video: What makes a website effective?
Video: Choosing a domain name
Video: Selecting a designer or developer
Video: Building a site yourself
Video: Making your website convert
Video: Creating engaging web copy
Video: Choosing responsive design
Graded: Online Marketing Foundation – SWYW Chapter Quiz

4. Foundations of Analytics

7 videos
Video: Introduction to measuring data
Video: How online analytics work
Video: Tracking your campaigns
Video: Using goal tracking
Video: Looking at a conversion funnel
Video: Defining your KPIs
Video: A look at attribution models
Graded: Online Marketing Foundation – FoA Chapter Quiz

5. Search Engine Optimization

8 videos
Video: How SEO works
Video: Essential optimization techniques
Video: Configuring Google Search Console
Video: Conducting keyword research
Video: Conducting a quick site audit
Video: Crafting a content strategy
Video: Leveraging local SEO
Video: Choosing to hire a professional
Graded: Online Marketing Foundation – SEO Chapter Quiz

6. Search and Display Marketing

8 videos
Video: Introduction to search and display
Video: Signing up for an AdWords account
Video: Understanding the AdWords structure
Video: Launching text search ads
Video: Launching display search ads
Video: Deciding on your budget
Video: A look at reporting
Video: Generating reports
Graded: Online Marketing Foundation – SADM Chapter Quiz

7. Social Media Marketing

5 videos, 1 reading
Reading: Building a social media marketing plan
Video: Who’s using social media?
Video: Marketing with Facebook
Video: Marketing with Twitter
Video: Marketing with LinkedIn
Video: Marketing with Pinterest
Graded: Online Marketing Foundation – SMM Chapter Quiz

8. Video Marketing

4 videos
Video: The impact of video marketing
Video: Getting started with video marketing
Video: Creating compelling content
Video: Promoting videos on YouTube

9. Email Marketing

4 videos
Video: Understanding email marketing
Video: Creating an email marketing plan
Video: Tools to launch successful campaigns
Video: Measuring the success of email
Graded: Online Marketing Foundation – EM Chapter Quiz

10. Content Marketing

2 videos
Video: What is content marketing?
Video: Creating a content planning model
Graded:

11. Mobile Marketing

2 videos
Video: The mobile marketing landscape
Video: Mobile applications
Graded: Online Marketing Foundation – MM Chapter Quiz

12. Expanding Your Digital Marketing Skills

1 video
Video: Running A/B marketing tests
Graded: Online Marketing Foundation – EYDMS Chapter Quiz

13. Influencer Marketing

2 videos
Video: Introduction to influencer marketing
Video: Finding and engaging influencers

Conclusion

1 video
Video: Next steps
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Online Marketing Foundations

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Syllabus

Introduction 0/3

2 videos
Video: What is content marketing?
2.2 minutes
Graded: Online Marketing Foundation – I Chapter Quiz
2 Questions

1. Digital Marketing Strategy 0/5

4 videos
Video: The importance of defining three strategies
2.2 minutes
Video: Building a business strategy
3.5 minutes
Video: Building a brand strategy
5.5 minutes
Video: Building a marketing strategy
3 minutes
Graded: Online Marketing Foundation – DMS Chapter Quiz
3 Questions

2. Exploring Digital Marketing 0/6

5 videos
Video: Definitions and terminology
4.5 minutes
Video: Components of digital marketing
3 minutes
Video: The digital marketing landscape
4.1 minutes
Video: The marketing funnel
2.5 minutes
Video: The buyer journey
5 minutes
Graded: Online Marketing Foundation – EDM Chapter Quiz
3 Questions

3. Starting with Your Website 0/8

7 videos
Video: What makes a website effective?
5 minutes
Video: Choosing a domain name
4.1 minutes
Video: Selecting a designer or developer
5.6 minutes
Video: Building a site yourself
4.1 minutes
Video: Making your website convert
5.4 minutes
Video: Creating engaging web copy
4 minutes
Video: Choosing responsive design
2.2 minutes
Graded: Online Marketing Foundation – SWYW Chapter Quiz
2 Questions

4. Foundations of Analytics 0/8

7 videos
Video: Introduction to measuring data
3.6 minutes
Video: How online analytics work
3.5 minutes
Video: Tracking your campaigns
7.4 minutes
Video: Using goal tracking
7 minutes
Video: Looking at a conversion funnel
3.5 minutes
Video: Defining your KPIs
2.6 minutes
Video: A look at attribution models
3 minutes
Graded: Online Marketing Foundation – FoA Chapter Quiz
5 Questions

5. Search Engine Optimization 0/9

8 videos
Video: How SEO works
2.2 minutes
Video: Essential optimization techniques
5 minutes
Video: Configuring Google Search Console
5 minutes
Video: Conducting keyword research
7.2 minutes
Video: Conducting a quick site audit
11 minutes
Video: Crafting a content strategy
1.8 minutes
Video: Leveraging local SEO
3.4 minutes
Video: Choosing to hire a professional
5.5 minutes
Graded: Online Marketing Foundation – SEO Chapter Quiz
5 Questions

6. Search and Display Marketing 0/9

8 videos
Video: Introduction to search and display
3.7 minutes
Video: Signing up for an AdWords account
2.6 minutes
Video: Understanding the AdWords structure
5 minutes
Video: Launching text search ads
8.5 minutes
Video: Launching display search ads
7.5 minutes
Video: Deciding on your budget
6.5 minutes
Video: A look at reporting
11 minutes
Video: Generating reports
3.5 minutes
Graded: Online Marketing Foundation – SADM Chapter Quiz
2 Questions

7. Social Media Marketing 0/7

5 videos, 1 reading
Reading: Building a social media marketing plan
4.2 minutes
Video: Who’s using social media?
5.8 minutes
Video: Marketing with Facebook
14 minutes
Video: Marketing with Twitter
9.5 minutes
Video: Marketing with LinkedIn
5.6 minutes
Video: Marketing with Pinterest
3.6 minutes
Graded: Online Marketing Foundation – SMM Chapter Quiz
2 Questions

8. Video Marketing 0/4

4 videos
Video: The impact of video marketing
3.5 minutes
Video: Getting started with video marketing
7 minutes
Video: Creating compelling content
2.5 minutes
Video: Promoting videos on YouTube
4.6 minutes

9. Email Marketing 0/5

4 videos
Video: Understanding email marketing
3.6 minutes
Video: Creating an email marketing plan
3.2 minutes
Video: Tools to launch successful campaigns
3.2 minutes
Video: Measuring the success of email
3.5 minutes
Graded: Online Marketing Foundation – EM Chapter Quiz
1 Question

10. Content Marketing 0/3

2 videos
Video: What is content marketing?
2.2 minutes
Video: Creating a content planning model
2.6 minutes
Graded:
1 Question

11. Mobile Marketing 0/3

2 videos
Video: The mobile marketing landscape
2.2 minutes
Video: Mobile applications
3 minutes
Graded: Online Marketing Foundation – MM Chapter Quiz
1 Question

12. Expanding Your Digital Marketing Skills 0/2

1 video
Video: Running A/B marketing tests
3 minutes
Graded: Online Marketing Foundation – EYDMS Chapter Quiz
1 Question

13. Influencer Marketing 0/2

2 videos
Video: Introduction to influencer marketing
3.5 minutes
Video: Finding and engaging influencers
3.3 minutes

Conclusion 0/1

1 video
Video: Next steps
1.2 minutes

Reviews

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