Marketing Foundations

Free

Categories:

Marketing

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About this course

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Syllabus

Introduction 0/2

2 videos

Video: Welcome preview

1.5 minutes

Video: Exercises

0.5 minutes

Understanding Marketing's Role 0/6

5 videos

Video: Marketing in an organization

3.5 minutes

Video: Understanding the planning process

3.5 minutes

Video: Assembling the team

3.5 minutes

Video: Creating the marketing plan

3 minutes

Video: Understanding B2B vs. B2C marketing

3 minutes

Graded: Marketing Foundations – UMR Chapter Quiz

3 Questions

Analyzing Your Business 0/8

7 videos

Video: Focusing on your core business

2.5 minutes

Video: Determine your marketing plan’s scope

3 minutes

Video: Researching the competition

4 minutes

Video: Analyzing your products

3 minutes

Video: Analyzing your customers

4 minutes

Video: Analyzing the buying process

4.5 minutes

Video: Analyzing your market

4 minutes

Graded: Marketing Foundations – AYB Chapter Quiz

4 Questions

Developing Your Strategy 0/5

4 videos

Video: Segmenting your customers

4 minutes

Video: Targeting your customers

4 minutes

Video: Positioning your message

5 minutes

Video: Setting goals

3.5 minutes

Graded: Marketing Foundations – DYS Chapter Quiz

3 Questions

Developing the Tactical Phase 0/11

10 videos

Video: Understanding the 4P’s model

3 minutes

Video: Creating the right products and services

3.5 minutes

Video: Setting prices

4 minutes

Video: Communicating price

3 minutes

Video: Setting promotional objectives

4 minutes

Video: Sending your promotional message

3 minutes

Video: Using social media to promote your products

4 minutes

Video: Understanding distribution channels

3.5 minutes

Video: Designing distribution channels

3.5 minutes

Video: Intergrating all four Ps

4 minutes

Graded: Marketing Foundations – DTTP Chapter Quiz

5 Questions

Aligning the Organization 0/3

3 videos

Video: Presenting to leadership team

3 minutes

Video: Educating the sales team

3.5 minutes

Video: Guiding vendors and agencies

3.3 minutes

Launching and Measuring Your Plan 0/5

4 videos

Video: Budgeting

3 minutes

Video: Measuring key performance indicators (KPIs)

3.5 minutes

Video: Calculating break-even points

3 minutes

Video: Calculating customer lifetime value

3 minutes

Graded: Marketing Foundations – LAMYP Chapter Quiz

1 Question

Conclusion 0/3

3 videos

Video: Addressing organizational challenges

3.5 minutes

Video: Mastering marketing thinking

3.5 minutes

Video: MM30_Next steps

4 minutes

Reviews

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