Marketing Communications

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Marketing Communications

Free

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Marketing

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About this course

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Syllabus

Introduction 0/1

1 video

Video: Welcome Marketing Communications preview

1.8 minutes

1. Conducting Research to Understand the Marketing Landscape 0/7

6 videos

Video: Start with a brand positioning

4.5 minutes

Video: Research to uncover market intelligence

5 minutes

Video: Identify your buyer personas

4.5 minutes

Video: Audit your communication channels

4.5 minutes

Video: Create your competitive edge

4.6 minutes

Video: Evaluate inputs before building a program

4 minutes

Graded: Marketing Communications – CRTUTML – Chapter Quiz

12 Questions

2. Creating a Marketing Plan 0/6

5 videos

Video: Set goals: be smart pre-launch

4.5 minutes

Video: Tips to develop messages that resonate

4.2 minutes

Video: How to reach your audience

5 minutes

Video: Use an integrated marketing approach

4.5 minutes

Video: Five components to your measurement plan

4.6 minutes

Graded: Marketing Communications – CAMP – Chapter Quiz

10 Questions

3. Including a Mix of Media to Excite Your Customers 0/6

5 videos

Video: How to get your customers to tune in

5 minutes

Video: Use PR in your marketing program

4.2 minutes

Video: Build your email marketing strategy

5.5 minutes

Video: Social media campaigns to drive engagement

5.5 minutes

Video: Tips to enhance your SEO program

5.5 minutes

Graded: Marketing Communications – IAMOMTEYC – Chapter Quiz

9 Questions

4. Launching Your Marketing Campaign and Achieving Success 0/6

5 videos

Video: Consider a phased marketing approach

3.5 minutes

Video: Monitoring your marketing programs

4 minutes

Video: Deliver campaign metrics/report ROI

4.2 minutes

Video: How to motivate your employee champions

5 minutes

Video: Get your brand ambassadors on board

4.8 minutes

Graded: Marketing Communications – LYMCAAS – Chapter Quiz

9 Questions

Conclusion 0/1

1 video

Video: Next steps

1.2 minutes

Reviews

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